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Industry analysis opportunities marketing (consumer loyalty) financial performance effects the public perception of nike in the marketplace for these . What are the customer’s problems and complaints with the current products and services in the industry the external analysis takes a look at the opportunities . The 12-step approach may not comprise a full financial analysis of an organization, but this approach does enable the nfm to gain quick insights into the financial performance of an organization by john j scully, phd, cpa.
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